Born in Gujarat.
Started with one tee.
Still perfecting it.
We started in a small unit in Tirupur in 2011 — stitching plain tees for local markets across Tamil Nadu. No fancy branding. Just fabric, thread, and an obsession with getting the fit right.
Over the years we brought every part of production in-house. Knitting. Dyeing. Cutting. Stitching. Finishing. Today nothing leaves our floor without clearing our own quality check.
We now ship pan-India, supply to D2C brands and print shops, and still answer to the same rule we started with — if we wouldn't wear it ourselves, it doesn't go out.
2011
Year Founded
125+
Sewing Machines
3 Lakh
Tees Made Monthly
35+
Colours Always in Stock
What we stand for.
Quality
Every piece is produced in-house, start to finish. No outsourcing. No quality compromise. Just consistent fabric and honest finishing.
Inclusivity
We size from XS to 5XL on everything we make. Not as an afterthought — as a starting point. Real bodies. Real sizes.
Affordability
Factory-direct means no middlemen, no markup. You pay for the fabric, the craft, and nothing else.
From an idea to a wardrobe staple.
2019
The Idea
A small sketchbook, a big belief in wearable design.
2020
First Collection
Ten pieces. Handmade sampling. A quiet launch to friends.
2022
Growing Community
Thousands of customers shaped the fit and feel of our line.
2024
New Product Launches
Expanded knitwear, outerwear and elevated basics.
Today
The Everyday Uniform
Modern essentials worn by a global community
From yarn to your door.
Fabric & Cutting
Stitching & Seaming
Quality & Dispatch